The Twin Cities office of Weber Shandwick announced it has promoted Celeste Gervais and Aaron Pearson to vice presidents in the investor relations and technology group.
Gervais joined Weber Shandwick in 2000 as an account director. She specializes in providing strategic media relations and marketing communications services to clients including Honeywell and Pitney Bowes. She has managed worldwide product introductions, branding and global positioning campaigns, advertising, sales promotion, special events and trade shows.
"Celeste focuses on the outcome that clients want and delivers meaningful, measurable results," said Sara Gavin, president of Weber Shandwick's Twin Cities office. "She defines the meaning of teamwork and team leadership."
Pearson joined Weber Shandwick in 1997, bringing high-tech public relations experience in industries such as telecommunications, data storage and enterprise software. He specializes in industry analyst relations, marketing communications integration and global account management for clients including Lawson Software, Solectron and Siemens Information & Communication Mobile.
"Aaron has consistently brought both valued counsel and exceptional execution to his clients," said Gavin. "He has helped to drive considerable expansion of our work on one of our most significant accounts."
Pearson was recently recognized by the industry when he won PR Week's PR Innovation of the Year award for his work on adopting an account management tool that enables the office to better serve its clients.
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