Extreme Makeover for PR

These days, it seems that even plastic surgeons are looking to public relations to draw in new business. In a story from Sunday's Palm Beach Post reporter Susan T. Port outlines how several doctors have used pr to help increase awareness of there business. Here is an excerpt from the article:

Dr. Jeffrey Ganeles was watching an episode of the reality show Extreme Makeover when he took exception to the treatment a cosmetic dentist offered for a patient.

So the 46-year-old periodontist from Boca Raton called the ABC-TV show and suggested that the producers give him a chance. That move landed him the first of two appearances on the show, but the resulting media attention -- "phone calls and e-mails from around the country and worldwide"...

PR professionals say the reality shows, coupled with the growing acceptance across all strata of American society for plastic surgery procedures, are leading more cosmetic surgeons to hire PR help.

Get the full story here.

While some may be buying into cosmetic surgery as an option, there are sites like this one that remind us of all the bad plastic surgery mistakes celebs make.