An Affordable Way to Do PR

Maybe you think "affordable PR" is an oxymoron, or maybe you have found a cheap PR firm but have been dissatisfied with the results, or maybe you have decided to launch your own PR campaign and you are looking for some advice. Whatever you situation is you need to read this article from InternetPRGuide.com.

Here is an example of some of the helpful hints offered:

...the real question is what you will get for your money and how effective the campaign will be. It's true that the more you pay, the more you get. But getting the most publicity/PR exposure doesn't mean you have to get most expensive PR agency or specialist.

A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most of the time their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.

...One caveat when it comes to choosing a professional PR agency or individual to work with: signing up for a higher priced campaign doesn't necessarily mean you will get better results than a cheaper campaign. And the inverse is true as well. Over the past year or so, many "low-cost PR/publicity services" have begun to pop up all over the Internet. Ones that promise to write and launch a press release for as low as $99. They are low in cost because, frankly, many are low in quality. Bigger is not necessarily better, and cheap does not always mean a good bargain.

So now you know and knowing is half the battle.