WebProNews.com contributing writer Julia Hyde has put together a fantastic list of 15 ways to make your press releases more effective. My favorites include:
#1) Don’t waste the reporters’ time submitting something that isn’t news.
#6) If possible include one or two quotes from reliable or expert sources.
#12) If you’re sending your release via email, avoid sending file attachments.
There are plenty of other good tips, but you can check them out for yourself here.
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