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Friday, March 12, 2004

Classics Award Winners

Minnesota Public Relations' Biggest Night Honors Best Public Relations Programs, Community Service
PR News Wire


March 11, 2004 0311BC-MN-PRSA-HONOR

MINNEAPOLIS, March 11 /PRNewswire/ -- The Minnesota Chapter of the Public Relations Society of America (PRSA) honored 2003's best work in public relations at its annual Classics Awards Thursday night.

Minnesota PRSA presented more than 50 awards, including the "best of show" award to American Standard and Carmichael Lynch Spong for its campaign, "A Watershed Event to Launch the Champion Toilet."

In addition, the 2003 Donald G. Padilla Community Service Award was presented to Ann H. Barkelew, APR, PRSA Fellow and a senior consultant for Fleishman-Hillard, Inc. of Minneapolis, for her years of service to the community. Barkelew has more than 30 years of top management experience with Fortune 100 and small-to-mid cap companies. In 1995, she was named by her peers internationally as "Public Relations Professional of the Year."

Barkelew currently gives her time and talents to several community organizations, including VocalEssence, Big Brothers Big Sisters of the Twin Cities, Minnesota Women's Economic Roundtable, the Arthur W. Page Society and the National School Public Relations Association. She also has volunteered with the Girl Scouts of America, the Minnesota News Council and the PRSA College of Fellows. Barkelew also served as Chair of the board of The Children's Theatre Company in Minneapolis and was on the board of the United Way Success by Six. She has received the National School PR Learning and Liberty Award and was honored with the Esther V. Crosby Award for leadership by the Greater Minneapolis Girl Scout Council.

Created in 1995 as the Community Classic Award, the honor was renamed in 1996 in memory of Donald G. Padilla, a Minnesota public relations pioneer, and his legacy of volunteer service. During his long career, Padilla devoted himself to helping civic, educational, human services and arts organizations communicate more effectively. He was a co-founder of the Minneapolis firm Padilla Speer Beardsley.

Classics awards were given for the following elements of public relations:

Brochures:

-- Cub Foods with Padilla Speer Beardsley

-- Novartis Animal Health with Colle+McVoy

Special Purpose Publications:

-- Riedell with Strother Communications Group

Video (programs):

-- American Standard with Carmichael Lynch Spong

Video (public service announcements):

-- Cub Foods with Padilla Speer Beardsley

Video (video news releases):

-- Internal Revenue Service with Weber Shandwick

Audio (programs):

-- NA Olive Oil Association with Colle+McVoy

Audio (public service announcement):

-- Minnesota Department of Health with Ogilvy PR & Pradhan Consulting

Audio news releases:

-- Orange Julius with Karwoski and Courage

Annual Reports (business/industry):

-- St. Jude Medical with Larsen Design+Interactive

Annual Reports (government/nonprofit):

-- Minnesota Historical Society

Media Kits (products):

-- General Mills with Padilla Speer Beardsley

Media Kits (services):

-- Great Crates with Padilla Speer Beardsley

Media Kits (events):

-- Mill City Museum Grand Opening Media Kit, Minnesota Historical

Society

Media kits (other):

-- NA Olive Oil Association with Colle+McVoy

Newsletters:

-- RSM McGladrey

-- Hurd Millwork with Carmichael Lynch Spong

Magazines (internal):

-- CHS Land O'Lakes with Colle+McVoy

Magazines (external):

-- CHS Land O'Lakes with Colle+McVoy

Media Relations (business/industry):

-- White Wave with Carmichael Lynch Spong

Media Relations (government/nonprofit):

-- Lifesource with Padilla Speer Beardsley

Feature Writing:

-- NaviCare Systems with Padilla Speer Beardsley

Technical Writing:

-- Wilson Tool with Strother Communication Group

New Media/Technology (Web sites-Internet or Intranet):

-- BASF Corporation with Padilla Speer Beardsley

New Media/Technology (CD-Rom):

-- Blue Cross and Blue Shield of Minnesota

New Media/Technology (other):

-- Microsoft with Riley Hayes Young

Creative Tactics:

-- General Mills with Padilla Speer Beardsley

Research:

-- Donaldson Corporation with Strother Communications Group

Evaluation:

-- Lawson Software with Weber Shandwick

Classics awards were given for the following public relations programs:

Community Relations (business/industry):

-- Weber Shandwick

Community Relations (government):

-- Minnesota State Colleges & Universities

Institutional Programs (business/industry)

-- Novartis with Colle+McVoy

Institutional Programs (government):

-- Put Children First Committee with Karwoski & Courage PR

Special Events/Observances (less than 7 days; business/industry):

-- American Standard and Carmichael Lynch Spong

Special Events/Observances (less than 7 days; government/nonprofit):

-- Minnesota Historical Society

Special events/ observances (more than 7 days; business/industry):

-- Maytag Appliances with Carmichael Lynch Spong

Special events/ observances (more than 7 days; government/nonprofit):

-- Minneapolis Downtown Council with Padilla Speer Beardsley

Public Service (business/industry):

-- Hormel Foods Corporation with Fleishman-Hillard

Public Service (government/non-profit):

-- MN Dept. of Health with Ogilvy PR & Pradhan Consulting

Public Affairs (business/industry):

-- Prairie Island Indian Community with Weber Shandwick

Marketing Services:

-- Quick MedX with Fast Horse, Inc.

-- Select Comfort with Carmichael Lynch Spong

Marketing Products:

-- American Standard with Carmichael Lynch Spong

-- White Wave with Carmichael Lynch Spong

International Public Relations:

-- Donaldson Corp. with Strother Communications Group

Crisis Communications (government/nonprofit):

-- Weber Shandwick

Internal Communications:

-- Thomson

Investor Relations:

-- Synovis Life Technologies with Padilla Speer Beardsley

Integrated Communications (products):

-- Cargill Salt with Carmichael Lynch Spong

Integrated Communications (services):

-- RSM McGladrey

PRSA Student Classics awards were given for the following:

Special Purpose Publication:

-- Karl Hatteberg

News/Feature Writing:

-- Katie Omdahl with St. Mary's University

Community Relations/Special Events:

-- Shelle Michaels and Tiffiny Dunn with University of North Dakota