According to Malaysia Business News, Wal-Mart is on a mission to improve it name. Wal-Mart has suffered in the news and has lost market share to Minnesota-based Target in recent years. In an effort to rework the company image Wal-Mart is launching a pr campaign.
Here are my favorite excerpts from this article:
"Wal-Mart Stores Inc is tired of critics who say it is a behemoth bent on destroying small-town America, driving down wages and shipping jobs to foreign sweat shops."
"Dozens of cases claiming sex discrimination and wage violations have stained its image. Editorials deplore how low-paid Wal-Mart workers must sign up for welfare to make ends meet."
"Even men’s magazine Playboy got in on the act, calling Wal-Mart’s Bentonville, Arkansas, headquarters the 'epicentre of retailing’s evil empire.' But after years of abiding unflattering views, the empire is striking back with a tough new public relations strategy. "
Nothing like trying to launch a pr campaign to create a better image, only to remind everyone why your image sucks in the first place.
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