With the release last week of "The Passion of the Christ" business is booming for Christian retailers that are marketing to a potentially untapped market.
Reporter John Reinan, from the Star Tribune, published an interesting article on this topic last Friday, here is an excerpt and a link to the article:
Christian consumers today represent a potentially large but untapped market. Although more than 80 percent of Americans identify themselves as Christians, the Christian marketplace largely has been the province of small manufacturers, publishers and retailers who take in about $5 billion a year -- less money than Target rings up in a typical quarter...
"We definitely are swamped," said Dwight Robinson, marketing manager for Bob Siemon Designs of Santa Ana, Calif. The firm, which has sold more than 5 million "WWJD" bracelets, already has shipped hundreds of thousands of the $17 "Passion" pendants and has added extra factory shifts to keep up with demand.
Hallmark, the greeting-card giant, sells nearly $300 million worth of religious and spiritual greeting cards annually, accounting for about 10 percent of its overall card business. Rachel Bolton, a spokeswoman for the Kansas City-based company, said she expects "The Passion" to fuel a spurt in spiritual retail.
Get the rest of the article here.
0 comments:
Post a Comment