Television advertising as we know it is dying -- that is if you believe the experts on product placement.
Product placement is the art of getting products placed in movies or on television for a small fee. Probably the most successful and famous example of this is Reese's Pieces and the movie ET.
New Media Strategies, announced today that, in a survey of online TV viewers, 83% were receptive to product placements in their favorite TV programs, while only 17% had a negative reaction to the growing advertising trend.
Product placement is even being used by our government to fight the continuing war on drugs.
All of this leads me back to my original hypothesis...if you believe the product placement guru's it won't be long before digital television allows us to use our television remote as a mouse to select on-screen items and purchase them instantly eliminating the need for traditional TV advertising.
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