As most PR professionals can attest, the war in Iraq was not necessarily a good thing for corporations trying to get stories placed in the news. Today MediaDailyNews issued a report that confirms this premise. Here is an excerpt:
News coverage of America's leading corporations fell 23 percent in 2003 compared with 2002, reflecting a marked shift in the focus of U.S. media outlets from news about business to other matters - presumably national security and the war in Iraq.
While many companies struggled in 2003 to make headlines some made it look easy. Disney, Microsoft and Walmart were the leaders in media impressions last year. While the overall the number of Fortune 100 impressions decline overall, the perception of these companies improved from 2002, a year plagued by corporate scandals.
The findings, which come from a year-end analysis of media coverage of the Fortune 100 companies compiled by public relations researcher Delahaye, are fascinating from a PR point of view, interesting from a conventional media planning standpoint, but may be critically important from the perspective of communications planners who are responsible for managing the overall mix of a marketer's communications options, not just advertising.
For more details on this report visit MediaDailyNews.
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