That's right ladies and gentleman the
76th Academy Awards are this Sunday and the
advertisers are ready!
After the
Janet Jackson debacle and the
FCC crack-down on TV broadcasting ABC and the Academy are being overly cautious in making sure the event goes off with out a hitch.
According to
MyWay.com, the Academy has given a very specific list of rules to advertisers here is a sample:
No feminine hygiene products.
No mention of "Oscars," the Academy Awards or any kind of awards show. Robertson forced one advertiser whose script included people sitting in the Oscars audience to remove the reference.
No use of an Oscar nominee or presenter in any ad. Catherine Zeta-Jones' telephone company commercials, for instance, were forbidden when she was a nominee last year.
No ads that mention or use clips from nominated films. In fact, the Oscars prohibit all movie ads; the academy doesn't want any questions raised if a studio that advertised heavily wins a lot of Oscars.
No mixed messages. The academy accepts ads from only one car company - this year it's Cadillac - so no other advertiser can show any other car in its commercial.
The Academy Awards are becoming the new Super Bowl of the advertising world. Companies like
JC Penney are planning to unveil a new ad campaign and image during the telecast!
Get the AP news story here.
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