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Thursday, January 29, 2004

Elevator Speeches

Elevator speeches are quick sound bites that summarize capabilities. An elevator pitch should be direct, future focused and list your companies core competencies.

Elevator speeches can range in length, but should absolutely be less than one minute.

Here is what the USA Today recommends an elevator pitch cover:

Ideally, what you want is a pitch that will spark someone's interest and have him or her saying, "tell me more." Here then are a few questions you must answer if you are to create a great elevator pitch:

1. What is the problem you are trying to solve? Every great business solves a problem for someone. Why do you go to the local store to buy some bread? Because you have a need for bread and the store solves it. What problem does your business solve?

2. Can you keep it simple? One problem some people have when they first start their pitch is that they think the whole world understands the buzzwords in their field. They don't. Use plain English.

If you are looking for some sample elevator pitches check out Craig Harrison's samples here.