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Wednesday, April 09, 2003

Public Relations and Ethics

Sound like an oxymoron? It shouldn't. The public relations industry as a whole has done a pretty good job of maintaining some level of integrity and ethical standards. Consider the Public Relations Society of America's -- Code of Ethics. While it is not followed by everyone who is in the profession, certainly PRSA members strive to up hold the code. But what if you want to practice ethical pr and your manager doesn't?